Problem:

The beer marker in the US has changed dramatically over the last decades to where drinkers are confronted with more choice than ever from imported brands, local craft and light beers. While enjoying tremendous success internationally, Budweiser faces a tremendous challenge in its home market.

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Solution:

Create a campaign that humanizes and reconnects Budweiser with key cultural moments, recognizing that bold ideas travel, become news and relies not only on advertising dollars. People who represent the best values of our country: from our founder, to our brew masters, athletes, veterans and artists.

You are more alike than you think.

Budweiser is friendship, celebration, family, life that brought us together​

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Insight:

You are more alike than you think

Budweiser is friendship, celebration, family, life, that brought us together

“You’re only 1 beer apart”

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