Problem:

MFA Boston has spent a fortune gathering some of the world’s great art yet their advertisements are the farthest thing from art.  

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Solution:

Emphasizing on the fact that color evokes strong emotions - you don’t have to study the art history to understand art, you can just simply feel it because after all, art is a way of expression. 

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Insight:

Color is the soul of art. People don’t go to the museum to see art because it is generally believed that art is too difficult to understand. 

“Feel the color, embrace art.” #ArtsYourMindFood